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Did You Do The Dishes Last Night?

Procter & Gamble rolls out new campaign to create equity in home cleaning responsibilities.

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By: Christine Esposito

Editor-in-Chief

Even though everyone is home together more often these days, not everyone is sharing the same level of keeping the home clean. In fact, new research conducted by Procter & Gamble reveals that in 65% of households, the responsibility for most chores still falls on one person. To help remedy that, P&G’s Dawn and Swiffer brands have together launched “Come Clean to Close the Chore Gap,” a campaign “inviting” everyone to do their part to create more equality in the division of household...

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